by Norris Clark | May 16, 2024 | News
Everyone knows the axiom, “Don’t sweat the small stuff.” Another axiom advises the opposite, “The devil is in the details.” In a crisis context, which is correct? In fact, both are probably right, concurrently or at different times and for different reasons. A...
by Norris Clark | Apr 4, 2024 | News
O’Dwyer’s 2024 list of the top PR firms in the United States, ranked by worldwide net fees, listed PSC as the #4 public relations agency in New Jersey. O’Dwyer’s is the leading source for news on public relations, PR firms, and marketing...
by Norris Clark | Apr 2, 2024 | News
Communicating clearly, accurately, and effectively during a crisis is never simple or easy, especially when there’s a human toll and the cause(s) are not immediately apparent. Both factors apply in the immediate aftermath of the tragic Francis Scott Key Bridge...
by Ethan Andersen | Feb 6, 2024 | News, Uncategorized
Natasha Alagarasan, Communications Director at PSC, has been appointed to the newly established New Jersey-India Commission by Governor Phil Murphy. This commission is designed to enhance bilateral trade and investment, promote economic development, and foster...
by Norris Clark | Jan 31, 2023 | News
We serve consequential companies and causes that help people find their purpose and succeed. Our latest client, Caucus Educational Corporation (CEC), led by Emmy Award-winning broadcaster Steve Adubato, produces three television series — State of Affairs with Steve...
by Norris Clark | Jun 15, 2022 | News
During 2020 and 2021, in the face of Covid-19, we helped the New Jersey Hall of Fame produce and promote two one-hour, virtual televised ceremonies honoring New Jersey’s most distinguished citizens as they received the highest civilian honor bestowed by the State. The...
