Meet PSC

PSC (Princeton Strategic Communications) is a strategic communications firm specializing in media relations, crisis communications, digital strategy, paid media, and brand positioning. We advise organizations navigating complex public environments, managing reputational risk, and advancing strategic objectives through disciplined messaging and engagement.

Our work is grounded in a simple principle: effective communications begin with a clear story. We help clients define, shape, and deliver that story when it matters most.

Founded in 2012 and headquartered in Trenton, New Jersey, PSC is affiliated with PPAG, the state’s largest public affairs firm, and WSW, a bipartisan federal relations firm based in Washington, D.C. Through these partnerships, PSC clients gain access to a network of more than 50 professionals with deep experience in media strategy, public affairs, and government relations at both the state and federal levels.

To learn how PSC can support your communications and marketing objectives, contact our team at 609.278.1600 or info@princetonsc.com.

PSC (Princeton Strategic Communications) is a strategic communications firm specializing in media relations, crisis communications, digital strategy, paid media, and brand positioning. We advise organizations navigating complex public environments, managing reputational risk, and advancing strategic objectives through disciplined messaging and engagement.

Our work is grounded in a simple principle: effective communications begin with a clear story. We help clients define, shape, and deliver that story when it matters most.

Founded in 2012 and headquartered in Trenton, New Jersey, PSC is affiliated with PPAG, the state’s largest public affairs firm, and WSW, a bipartisan federal relations firm based in Washington, D.C. Through these partnerships, PSC clients gain access to a network of more than 50 professionals with deep experience in media strategy, public affairs, and government relations at both the state and federal levels.

To learn how PSC can support your communications and marketing objectives, contact our team at 609.278.1600 or info@princetonsc.com.

Sectors

We serve a diverse range of organizations, tailoring our strategy to their unique goals and audiences. Our comprehensive range of services allows us to promote organizations, protect public entities, and build communities while enhancing reputations. Our sector experience includes:

News at PSC

Ethan Andersen Named to ROI-NJ Influencers 2026 Power List

Ethan Andersen, managing partner of PSC (Princeton Strategic Communications), was named to the ROI Influencers Power List 2026: Public Relations, Marketing & Communications. The ROI-NJ Power List 2026 recognizes public relations, marketing & communications...

PSC Acquires Nonprofit Partners, Expanding Mission-Driven Communications Expertise

Trenton, N.J., March 2, 2026 - PSC (Princeton Strategic Communications), a leading full-service marketing and communications firm, today announced its acquisition of Nonprofit Partners, an award-winning agency recognized for advancing the missions of nonprofit...

UMC Foundation Welcomes Three New Board of Trustees Members: Norris Clark, Layne Gordon, and Lisa Kaufman

Neptune, NJ, December 9, 2025 – Underscoring the organization’s commitment to supporting innovative, compassionate senior care in New Jersey, the UMC Foundation proudly appointed three new members to its Board of Trustees. Norris Clark, Layne Gordon, and Lisa Kaufman...

The College of New Jersey and Princeton Strategic Communications Sign Memorandum of Understanding to Expand Internship and Career Pathways for Students

EWING, N.J. (Dec. 9, 2025) — At a December 1, 2025, on-campus ceremony, The College of New Jersey (TCNJ) and Princeton Strategic Communications (PSC) officially established a collaborative, year-round partnership to expand internship opportunities, professional...

NJ Hall of Fame Named Finalist in PR Daily’s 2025 Social Media & Digital Awards

EAST RUTHERFORD, N.J. (June 6, 2025) —The New Jersey Hall of Fame (NJHOF) has been named a finalist in the Edutainment category of PR Daily’s 2025 Social Media & Digital Awards for its digital promotion of the 16th Annual Induction Ceremony. The Edutainment...

Ethan Andersen Named Managing Partner of PSC, Set to Lead Firm’s Next Phase of Growth

TRENTON, N.J. (Jan. 22, 2025) — PSC (Princeton Strategic Communications) proudly announces Ethan Andersen as its new managing partner, succeeding Norris Clark, who has led the firm since its inception in 2012. Andersen assumes the role immediately and will oversee the...

Three PSC Clients Named Health Care Heroes by NJBIZ

On June 25, 2024, three PSC clients—Georgian Court University, the Children and Family Health Institute, and VNACJ Community Health Center—were named 2024 NJBIZ Health Care Heroes. Dr. Teri Wurmser, Dean of the Hackensack Meridian Health School of Nursing at Georgian...

New Jersey Hall of Fame Named Finalist for 2023 “Virtual Event of the Year”

The New Jersey Hall of Fame has been recognized as a finalist for Ragan's 2023 Video, Visual, and Virtual Awards in the category of Virtual Event of the Year. The recognition highlights the success of the virtual event produced for the organization, which celebrated...

Editorial: Notre Dame Crisis Shows the Details Count

Everyone knows the axiom, “Don’t sweat the small stuff.”  Another axiom advises the opposite, “The devil is in the details.” In a crisis context, which is correct? 

PSC Ranked #4 PR Firm in New Jersey on O’Dwyer’s 2024 List

O'Dwyer's 2024 list of the top PR firms in the United States, ranked by worldwide net fees, listed PSC as the #4 public relations agency in New Jersey. O'Dwyer's is the leading source for news on public relations, PR firms, and marketing communications.
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