Ethan Andersen, Managing Partner of PSC, joined Ken Rosato and On New Jersey to discuss the future of communications amid a rapidly evolving media landscape.
“We are now in a very complex ecosystem of how people receive news and gather information,” Andersen noted.
With the rise of AI-generated content, increasing newsroom layoffs, and shifting social and news platforms, Andersen emphasized the importance of public relations agencies adapting to this new environment. He noted that firms must evolve their approach to remain effective in increasingly complex, AI-driven markets.
“What really differentiates a great firm that specializes in this work is the ability to lend expertise, judgment, and credibility,” Andersen explained. “So you not only have agencies that are focused on writing and developing their own original voice, but also on lending their own judgment and expertise.”
About PSC
PSC (Princeton Strategic Communications) is a strategic communications firm specializing in media relations, crisis communications, digital strategy, paid media, and brand positioning. We advise organizations navigating complex public environments, managing reputational risk, and advancing strategic objectives through disciplined messaging and engagement.
Founded in 2012 and headquartered in Trenton, New Jersey, PSC works with corporations, nonprofit organizations, educational institutions, and public sector clients to shape narratives, engage stakeholders, and communicate effectively across media and digital platforms.