Kindle Auto Plaza came to us because they didn’t want the typical automobile marketing campaign. After conducting thorough market research and internal interviews, PSC worked with Kindle to re-state the mission and freshen the brand starting in the showroom. We worked with the Kindle team to amplify their community engagement through the Ford’s Salute to Dealers Award, Time Magazine Dealer of the Year for NJ Award and the Kindle “Community Challenge” at HonestNeighbors.Org. We designed a full scale integrated marketing campaign including earned media, direct mail, email campaigns, cable spots, commercials, print and online advertising as well as social media. (click to enlarge the “Kindle Commitment”)
