Social Media

Social media continuously reshapes our cultural landscape, guides public sentiment, facilitates debates, and initiates social change. An active social media presence is essential for all organizations, both companies and non-profits, because it helps build relationships and brand trust, increase visibility, and drive impact.

PSC engages in a content-first strategy, ensuring that audiences are served relevant content that engages rather than interrupts the user experience.

What We Do

Strategy Consultation and Advisement

We work with you to define platform-specific goals, audience targeting, tone, and performance benchmarks, ensuring your social presence aligns with your larger communications strategy.

Content Generation and Scheduling

Our team produces high-quality, brand-aligned content and manages publishing schedules to keep your channels consistent, timely, and engaging.

Full-Service Management

From planning to execution, we manage every aspect of your social presence—creating content, responding to your audience, and maintaining a strong, responsive brand voice across platforms.

Social Listening

We track mentions, keywords, and audience sentiment to provide real-time insights and recommendations, allowing you to proactively manage your brand’s perception online.

Our Work

“For over a decade, PSC has been a vital partner in building and elevating the New Jersey Hall of Fame’s brand. Their exceptional storytelling ability has been the driving force behind our content-first social media strategy, captivating our audiences, expanding our reach, and consistently driving traffic to our website. Each month, PSC delivers tailored, strategic plans—including both organic and paid campaigns—that align seamlessly with our nonprofit’s mission and goals. Their expertise, creativity, and results-driven approach make them an invaluable extension of our team.”

Steve Edwards

President, New Jersey Hall of Fame

“Preserving the unique voice and character of each historic destination in our portfolio is no small task, and not something we would entrust to just anyone. With PSC, we found a true partner who brings not only deep expertise in social media strategy but also a strong understanding of our brands, our local communities, and the dynamics of the travel and hospitality industry. Since partnering with PSC, we’ve sharpened our strategy, strengthened our brand consistency, and significantly grown our reach across key hotel, restaurant, and event audiences, leading to measurable increases in engagement and sales conversions. Their insight, adaptability, and results-driven mindset have made them a dynamic part of our ongoing success.”

Kate Harth

Chief Sales and Marketing Officer, Cape Resorts