Seton Hall University School of Law
Case Study
Seton Hall Law’s annual Gaming Law, Compliance and Integrity Bootcamp promotes legal compliance and integrity in the gaming industry. By providing robust education to professionals working in the gaming space, Seton Hall Law helps guide the industry toward new levels of compliance and integrity.
Campaign Goals
- Promote the Bootcamp to gaming industry professionals and those seeking roles within the space
Project Scope
- Developed a new branding strategy and campaign for the organization, including a variety of social media graphics, tailored to each platform
- Created custom audience segments on LinkedIn, Facebook, Instagram, and Twitter based on the university’s target stakeholders and past event attendees, including:
- International Gaming Law
- Gaming Executives
- Consultants
- Responsible Gambling and Gaming Companies
- Existing Social Media Followers
- Custom Lists
- Lookalike Audiences
- Launched, monitored, and modified paid advertising campaigns across the university’s social media channels
The Results
This multi-month campaign generated:
Vists to the Bootcamp Registration Page
Ad Views
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