OnePaterson
Promoting Investments in the City of Paterson
Case Study
To drive commercial interest in the City of Paterson and instill a sense of pride in its community, OnePaterson worked with PSC to produce a high-quality video for the city and promote it throughout the region.
PSC leveraged a variety of digital communications channels to reach the organization’s target stakeholders, including Facebook, Instagram, Twitter, YouTube, Display, and Pay-Per-Click (PPC).
PSC further developed audience segments for each platform to ensure optimal messaging was used for each of the three stakeholder groups: Paterson residents, regional businesses, and political figures.
Campaign Goals
- To drive commercial interest in the City of Paterson
- To instill a sense of pride in Paterson’s community
The Results
At the conclusion, the campaign generated:
Video Views on Facebook
Views on YouTube
Pre-Roll Video Views
%
YouTube View Rate
%
Facebook CTR
%
Twitter CTR
%
Pay-Per-Click CTR
Pay-Per-Click CPC
%
Pre-Roll CTR
%
Static Display CTR
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