Hornet Solar Ribbon Cutting
“Boots on the Ground”
Case Study
With the PSC team based largely in New Jersey, executing a seamless event in rural Texas required precision, flexibility, and a thorough communications strategy. PSC sourced and vetted local vendors from the Amarillo and Lubbock area, coordinated media relations, and ensured flawless day-of execution, even managing last-minute logistics to keep everything on track despite unavoidable challenges.
PSC developed and distributed a media advisory and press release, securing targeted coverage across local outlets and energy trade publications. In preparation for interviews, we produced a detailed fact sheet and conducted message briefings and media training with Vesper’s executive leadership.
On the ground, we captured drone footage and on-site interviews to produce a polished 45-second highlight reel, while coordinating day-of photography with expedited delivery for immediate press use. Throughout the planning process, we prioritized local vendor engagement to ensure efficient execution and build relationships within the Swisher County community
- Showcase Hornet Solar’s scale and significance through a flawlessly executed, high-impact ribbon-cutting event that engages key stakeholders and the local community.
- Drive extensive, positive media coverage across local, industry, and national outlets to elevate Vesper Energy’s leadership and highlight the project’s innovation and community impact.
- Strengthen relationships with local vendors and community partners to foster long-term support and demonstrate Vesper’s commitment to the region’s economic growth and sustainability.
Media Placements Secured Across Industry, Local, and National News
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