Georgian Court University Announces the Sale of Land to Beth Medrash Govoha
Case Study
In 2022, Georgian Court University (GCU) announced its agreement to sell 42 acres of mostly unused and undeveloped land to Beth Medrash Govoha, the largest yeshiva in the United States.
The proceeds from the sale of this land fast-tracked projects under the university’s 2019 Master Plan, allowing for reinvestment in the historic heart of campus and the enhancement of facilities to meet the evolving needs of the GCU community and rapidly growing academic programs.
PSC worked with GCU to lead external and internal communications for the launch.
Project Scope
- Conducted media training with multiple stakeholders
- Facilitated communications with Beth Medrash Govoha
- Developed Q&As for multiple stakeholder groups
- Wrote all external communications including the press release, social media posts, and website content
- Designed custom website and social media graphics for the announcement
- Coordinated a full-day video shoot on the university’s campus
- Developed media contact lists and communicated the announcement to our key media contacts
- Monitored and reported on social media and earned media coverage during and after the announcement
The Results
As the result of our work, the land deal announcement garnered extensive media coverage in 25 media outlets, including features in:
- POLITICO
- MSN
- The Star-Ledger and NJ.com
- Asbury Park Press
- New Jersey 101.5
- Business Journals
- Inside Higher Ed
- NJBIZ
- ROI-NJ
View Additional Case Studies