Black Golfers Week

“Driving Diversity”

Case Study

The Bermuda Tourism Authority launched Black Golfers Week, a bold, first-of-its-kind initiative celebrating the island’s powerful legacy of Black athletic excellence in golf and calling for a more inclusive future in the sport. With international attendees, high-profile speakers, and a mission rooted in cultural celebration, the event needed a visual identity as impactful as its message.

PSC was entrusted to lead the design and branding efforts, bringing the initiative to life through strategic, purpose-driven creative aspects. From the campaign logo to social graphics, event signage, and collateral, our team developed a complete visual system that honored Bermuda’s history, reflected the energy of the global inclusivity movement, and captured the event’s vision.

With a sharp focus on cultural authenticity and brand cohesion, PSC created a design language that balanced reverence with momentum. We delivered digital and print assets that carried across channels, ensuring consistency in everything from press kits and stage backdrops to Instagram carousels and step-and-repeat walls. The final product was bold, elegant, and built to resonate across generations and geographies.

Campaign Goals

Raise public awareness for the newly opened “Entertainment and Learning Center”
Attract families, teachers, and schoolchildren to the Center
Uphold “heroes” to encourage people, especially young people, to become their best