Big Brothers Big Sisters State Association of New Jersey
Case Study
When state budget funding for BBBSNJ was at risk, we launched a digital advocacy company prompting supporters to urge lawmakers to include funding for the organization in the state budget.
Our team developed the campaign landing page, graphics, social media advertising buy, and advocacy tool that enables automatic letter delivery to the signer’s state representatives.
The Results
BBBSNJ Supporters Prompted
Letters Generated to NJ Elected Officials
NJ State Legislators Reached Through Campaign
The state budget ultimately included BBBSNJ funding in its final iteration, driven by a groundswell of public support through the digital advocacy campaign.
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