Deborah Heart and Lung Center

Case Study

• Facilitate in-person and zoom interviews of internal stakeholders
• Conduct focus groups and surveys of all external audiences to grasp the state of its current brand before presenting the findings to the Board
• Develop and propose new identity standards for approval
• Launch a comprehensive roll-out to 2,000+ employees before launching the public campaign
• Design a 20-page magazine highlighting the Deborah Hospital Foundation’s Deborah100 Campaign