New Jersey Municipal Safety Education Campaign
Case Study
To address cybersecurity threats and growing public concern about workplace misconduct throughout New Jersey, the MEL Safety Institute partnered with PSC to deliver trainings to state municipal officials and employees. The launch of this campaign coincided with the initial spread of COVID-19, requiring an aggressive focus on developing online programs.
Scope of Work
- Converted over 40 classroom training programs to instructor-led webinars
- Developed 30 online safety training programs
- Scripted, recorded, and edited panel discussions, which were then presented at the virtual League of Municipalities Conference in 2020 and 2021
- Produced two MasterClass-style videos: “Protecting Children” and “Building a Safe Workspace: Anti-Bullying and Harassment”
- Developed a 234-page handbook titled “The Power of Collaboration,” produced entirely in-house and mailed directly to municipal offices throughout the state
- Designed and launched MELSafetyInstitute.org as a stand-alone website with a complete catalog of educational programs
- Developed and launched a mobile app through which push notifications and alerts on essential issues were delivered to municipal employees
The Results
%
Increase in MEL Mobile App Downloads from 2020 to 2021
Increase in Educational Program Enrollment from 2019 to 2020
Page Views on MELSafetyInstitute.org within 9 Months of Launch
The two MasterClass-style videos generated more views than any other videos produced by the organization in its history
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