2024 NJ Hall of Fame Induction Ceremony

Case Study

The New Jersey Hall of Fame (NJHOF) opened its highly anticipated Entertainment and Learning Center (ELC) at the American Dream Mall in East Rutherford, NJ, drawing widespread attention from elected officials, celebrities, and the public. The 10,000-square-foot facility features immersive experiences, including holographic interviews, a simulated space ride, and interactive exhibits honoring New Jersey icons.

To generate excitement and drive attendance, PSC instituted a strategic multimedia campaign that featured nationally recognized figures such as Meryl Streep, Cher, Danny DeVito, Paul Rudd, and more prominent names. These segments were leveraged across television, social media, and media to tell the story of the NJHOF and its mission to inspire future generations.

PSC’s strategy is built around storytelling and identifying the heart of each client’s mission and translating it into campaigns that connect with audiences and drive impact. Our team’s profound media relationships and astute social strategy helped transform this launch into a moment of statewide celebration and cultural pride.

• Raise public awareness for the newly opened “Entertainment and Learning Center”
• Attract families, teachers, and schoolchildren to the Center
• Uphold “heroes” to encourage people, especially young people, to become their best